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The domain bigeasyfishingcharter.com has the following in the web page, "The Big Easy Fishing Charter." I observed that the website also stated " For 43 years now Ive been fishing Floridas East Coast, Bahamas, Cuba, Mexico, Costa Rica and beyond, which gives me an edge on all other charter boats." They also stated " Fishing these waters has allowed me to fine tune my skills, where others may never have the opportunity to fish. I still fish a wreck site here today that I found 30 years ago. The only thing I have ever done is fish for a living,. And as I tell people,." The meta header had Big Easy Fishing Charter Sebastian Florida as the first keyword. This keyword was followed by Offshore Fishing Sebastian Inlet, Sport Fishing, and Fishing Charter which isn't as important as Big Easy Fishing Charter Sebastian Florida. The other words the site used was 1606 Indian River Drive. Offshore Charter is also included but might not be understood by search engines.